Importance of Visual Merchandising & Retail Design in India

Retail design is a very specialized discipline due to the heavy demands placed on retail space. Because the primary purpose of retail space is to stock and sell product to consumers, the spaces must be designed in a way that promotes an enjoyable and hassle-free shopping experience for the consumer. For example, research shows that male and female shoppers who were accidentally touched from behind by other shoppers left a store earlier than people who had not been touched and evaluated brands more negatively. The space must be specially-tailored to the kind of product being sold in that space; for example, a bookstore requires many large shelving units to accommodate small products that can be arranged categorically while a clothing store requires more open space to fully display product.

Retail spaces, especially when they form part of a retail chain, must also be designed to draw people into the space to shop. The storefront must act as a billboard for the store, often employing large display windows that allow shoppers to see into the space and the product inside. In the case of a retail chain, the individual spaces must be unified in their design.

Visual merchandising is an artistic way of displaying and arranging products in a store, assuming that the visual merchandising display can encourage the customers to try out and finally purchase the products. While exploring the productive way of arranging merchandises in your store, you need to work on what story you want to articulate through the display.

To achieve your business goal successfully using visual merchandising in retail in India, you need a team of experienced professionals. And what can be better than that we have everything you need to create amazing merchandising visuals for your store. We at Promoflex Display Systems have expertise in developing custom-made three-dimensional displays to drive sales. We ensure that the design highlights both features and benefits in an artistic way.    

What is VM (Visual merchandising) in retail?

Visual merchandising display is what you encounter with when entering a retail store or other shopping space. This is the beautiful presentation of products for attracting customers’ interest and making them pick up a product from the store.

It can be used as a key marketing strategy to increase sales and branding in a unique way. The position of the merchandise in a shopping store plays a crucial role in encouraging customers to purchase the products. Sensible presentation is proved to improve sales in the long run. Your customers would hardly take note of the products which are wrongly displayed. Proper lighting, interior design, space, and other corelated things are all that can influence your customers’ buying decision.

Why is Visual merchandising important in Retail?

VM visual merchandising for retail is necessary to ensure heavy foot traffic. Some of the important components such as lighting, signage, shapes, and aesthetic appearance are always prioritized when creating a personalized VM for retail stores in India.

You don’t need to say your customers that the store is open—instead, you should demonstrate your products in such a way that they tell your brand story. Without it, your business will fail to outpace your peers.

Being one of the most preferred visual merchandising consultants in India, we are committed to providing custom designs that meet our clients’ unique requirements. We believe that you need to communicate with your customers through a perfect visual merchandizing, instead of demonstrating your products aimlessly. Here is why it is important for retail stores in India.

  • Providing the customers with better experiences
  • Helpful in explaining new products to the customers
  • Add value to your merchandise
  • Affordable way of telling your brand story
  • A creative way of telling stories about the products

If planned and implemented appropriately with artistic innovation and creativity, you will surely make the best out of visual merchandising in retail.

What are the 4 types of visual merchandising?

There are so many types of VM visual merchandising for retails in India, but not every option can draw your customers’ attention. Here are four important types of VM that would effectively work for your business.

  • Window Display

One of the most effective ways of promoting products is the window display. It is designed to encourage the potential customers as well as onlookers to come into the store and try out the product being displayed. Generally, retailers go with this form of visual merchandising to introduce new products and highlight the brand identity.

  • Interactive Display

Retailers should always try to offer the best in-store experiences. And with the help of digital technology, displaying products in stores has become unique. Today, a lot of retailers are using interactive displays to increase their engagement with the customers. It encourages the people to interact with your products in the store.

We have created unique and tailored interactive displays for our clients to help them improve their sales. Being one of the best visual merchandising companies in India, we ensure that the product display resonates with our clients’ brand identity.  

  • Tactical Merchandising

Tactical merchandising is a focused and specific methodology that is intended to focus on some specific products which is replicated in several retail stores. It also helps the businesses to keep the track of their promotional activities. You can easily understand how your customers are interacting with the promotions.

  • Retail Merchandising

This is another effective and popular technique that improves customers’ in-store experiences by making products accessible within the store. It’s a unique blond of art and science, which creates the best visual merchandising display that entice customers.  

How does visual merchandising impact a store?

As aforementioned, a perfectly-design product display can help your store in many ways such as enhancing your brand visibility, telling your brand story, and highlighting the USPs of your products. If designed and executed creatively, it can bring unprecedented benefits.

One of the key benefits of using unique visual merchandising is the improved customers’ shopping experience. Yes, you can help your customers locate the products easily through interactive and custom product display. Let the visual merchandise guide your customers.

If you want to make the best out of it, you must be aware of your target audiences. No strategy or visual merchandising can do wonder if you don’t know your audiences. Let our experienced visual merchandising consultants help you in conceptualizing and executing everything to make your brand outshine.  

What are the responsibilities of a visual merchandising?

A visual merchandiser is a trained professional who are responsible for creating unique store display to make the products look appealing. Increasing sales, drawing customers’ attentions, and improving brand visibility are some of the key responsibilities a merchandiser needs to fulfil.

Our experienced professionals have proven work experience and visual design skills to help retailers maximize their sales. To ensure that our clients get tailored displays, we have defined a set of responsibilities for our experienced merchandisers:

  • Define, design, and execute the strategy based on clients’ unique requirements
  • Create eye-catching visual merchandising display
  • Create a clear message to tell the brand story
  • Work closely with the clients to ensure the displays are done rightly according to their requirements

If you are looking for the best visual merchandising agency for your retail store in India, look no further than hiring our experienced professionals. We take care of every key factor and technique that creates enticing product displays.

What are visual merchandiser’s biggest concerns?

An experienced visual merchandiser should be aware of every factor that contributes to creating appealing displays such as product knowledge, style, marketing techniques, and design. Today, most of the professionals have a common concern that most of them fail to catch up the latest trends. If you aim at creating attractive and well-presented visual merchandising displays in Delhi NCR, it is necessary to hire the professionals who are very good at understanding your marketing requirements. 

How can one learn to become a display retail designer?

There are some specific professional skills that display retail designers need to have, so that they can furnish their professional responsibilities perfectly. They must be proficient in designing and creatives, along with leadership skills and problem-solving aptitude. We make sure our visual merchandising consultants are experienced in creating tailor-made visual designs for our clients. Our designers are responsible for planning and creating enticing displays that can influence customers’ decision.

Let’s connect and talk about your requirements.

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